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09.How to catch minnow
[ Typography ]  [ Poster  Design ]  
[ Art Direction ]  [ 3D Modelling ]
 ૢ 🗯✧ ⎙  ֺּׅ⏦゚ ֺּׅ
如何抓捕“小鱼”
2025

Inspired by Emily Ogden’s essay On Not Knowing, especially the section “how to catch a minnow,” I was struck by her metaphor of chasing the unknown through the image of trying to catch tiny fish. The moment when the minnow slips away just as you reach for it mirrors the way we pursue knowledge we can never fully grasp.  I chose the comma “,” as the primary typographic element to represent this fleeting pause — that abrupt, suspended instant when the fish escapes, leaving the sentence unable to arrive at a full stop. In the visual composition, I also incorporated fishing nets and hooks as additional symbolic elements to echo the act of reaching, searching, and missing.

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